St. Elizabeth Healthcare x Elly De La Cruz
Concept
At my past agency, we had the incredible opportunity to work with Elly De La Cruz and St. Elizabeth Healthcare to elevate their brand by partnering with one of the most electrifying players in baseball. As the creative director, editor, and colorist on this project, I played a key role in shaping the visuals and storytelling to create a powerful, engaging campaign. Through dynamic cinematography and strategic editing, we crafted a piece that not only showcased Elly’s talent but also strengthened St. Elizabeth’s connection with their audience. This project was a perfect blend of sports, storytelling, and branding, proving the impact of high-quality creative direction.
CONCEPT
As the creative director for the University of Cincinnati’s national PSA video, I led a team of professionals through multi-day shoots to craft a powerful and inspiring campaign. From concept development to final execution, I worked closely with directors, cinematographers, and editors to ensure every shot captured the university’s spirit and impact. Managing large-scale production logistics, I helped bring the vision to life with dynamic visuals and compelling storytelling. The project required collaboration, precision, and a deep understanding of brand messaging to resonate with a national audience. Seeing the final piece come together was a testament to the power of teamwork and creative direction in delivering a high-quality, impactful campaign.
University of Cincinnati National PSA Commercial
CONCEPT
At my previous agency, we partnered with a real estate investment firm to showcase their brand, highlighting their expertise in property acquisitions, development, and wealth-building opportunities. Through compelling visuals and storytelling, we crafted content that explained their process, success stories, and the value they bring to investors. The project not only elevated their brand presence but also inspired potential investors to see the opportunities in real estate and take action.
Ackermann Group: Company Overview
CONCEPT
Ay my previous ageny, we partnered with Grandin Road Furniture. I served as the creative director, editor, and colorist to showcase their brand and unveil their new spring collection through a visually stunning campaign. The production took place in the winter, and it presented with some challenges to create a “sunny environment. I worked closely with my DP and gaffer to carefully craft natural summer lighting, ensuring a bright and inviting atmosphere. Through strategic lighting, set design, and color grading, we transformed the space into a warm, vibrant setting that truly reflected the essence of spring. As the editor and colorist, I refined the footage to enhance the bright, cheerful aesthetic, making the collection feel fresh and seasonally authentic. The result was a seamless and engaging campaign that brought Grandin Road’s vision to life.
Grandin Road: :30 Commercial
CONCEPT
For the St. Louis Blues 2024 Show Open video, I served as the Creative Director, Set Designer, and Assistant Director, playing a key role in shaping the overall vision and execution of the project. I had the opportunity to design and build out detailed 3D renderings that guided the look and feel of each scene. From pre-production through wrap, I oversaw all aspects of production, ensuring that every creative and technical element aligned with our goals. I collaborated with a talented team while working with several high-end cameras and a wide variety of lens kits to capture dynamic visuals. The set design process was hands-on and intentional, built to immerse viewers in the Blues’ world and elevate the energy of the opening sequence.
2024 St. Louis Blues Show Open
CONCEPT
For Bon Secours Mercy Health, I led the concept and execution of a brand video designed to unveil their new internal branding guidelines in a way that felt fresh, human, and employee-centric. Serving as the Creative Director, Director, Editor, and Colorist, I oversaw the project from pre-production through final delivery. Over five shoot days, we filmed in five unique locations across the region with five different actors and actresses—each representing various departments and experiences within the organization. The result was a dynamic, visually cohesive piece that honored the heart of the brand: its people. This internal video now serves as a flagship asset for employee engagement, aligning teams with the updated brand vision in an authentic and cinematic way.
Bon Secours Mercy Health Brand Anthem
CONCEPT
This real estate promo video was created to elevate a local agent’s social media presence by showcasing his personality, professionalism, and connection to his hometown. Shot on-location in his local community, the piece blends cinematic visuals with custom graphics, voiceover, and upbeat music to create a fast-paced, scroll-stopping edit. The goal was to help him stand out online and drive engagement on his real estate page with content that feels authentic, energetic, and tailored for today’s platforms.
Real Estate Social Media Ad
