For this production, I played an intricate role in pre-production, helping to develop the core concept of how we wanted to portray Elly in a way that felt authentic while tying him into a larger healthcare narrative. From the start, I helped shape the creative direction, ensuring his presence felt natural yet impactful within the tone of the spot. Beyond ideation, I took on a hands-on role—literally—by hand-crafting a custom baseball rig using just a screwdriver to bring our vision to life on camera. I also oversaw the logistics and overall flow on production day, ensuring each moving part stayed on track and aligned with our creative goals. My responsibilities didn’t stop there—I edited, colored, and sound designed the entire piece, making sure every frame and transition served the story we set out to tell. From start to finish, this project was a blend of creative strategy and technical execution, and I was deeply involved in every layer of that process.