Our commercial with Grandin Road was a one-day production that turned a cold Midwest winter day in the middle of January into a warm, inviting spring-inspired setting. The challenge was to create the illusion of a bright, sunny day despite the season, using strategic lighting to bring out the warmth and vibrance of the furniture and decor. A full crew transformed a real home into a fully styled space, outfitted exclusively with Grandin Road pieces. Every detail—from the layout to the lighting—was designed to highlight the brand’s cozy yet elevated aesthetic, resulting in a seamless, seasonal escape that felt fresh, bright, and full of life.